Video games and advergames · Milan
Video game and advergame development in Milan: games made to be played to the end
We make video games, games that open in the browser and advergames, that is games built around a brand. We write the rules, draw the characters, write the code and test every jump until it feels right.
- 2D action video games
- Advergames for your brand
- In the browser, no app
- First video call, no commitment
What we make
Three different things, with the same way of working. Proper video games, with levels, enemies and a story. Smaller games that open in the browser, on a computer or a phone, with nothing to install. And advergames: games designed for a brand, a product or a campaign.
In all three cases we start from the rules, before the graphics: what the player does, why they want to play again, when they win and when they lose.
Video games
Levels, enemies, a story. To be played over time.
Browser games
They open from a link, on a computer or a phone.
Advergame
A game built around your brand, for a campaign, a trade fair, an event.
Advergames: your brand inside a game
An advergame is a game built around a brand. The characters, the items to collect, the prizes and the colours are those of your product, and players spend a few minutes with it of their own free will, which almost never happens with an ordinary ad.
It works for a product launch, a social media campaign, a trade fair stand or an event, where people play on a tablet or on their own phone by scanning a QR code. The game opens from a link, with no app to download.
We design it with you: what players should remember, where it will be played, for how long. From there we choose the kind of game, the length of a match and how the brand appears.
- Product launches
- Social campaigns
- Trade fairs
- Events
- QR code
NightKnight, the game we are working on
NightKnight is a 2D action game. A lone knight crosses twelve abandoned satellite-colonies, and on each one a Guardian is waiting for him. He is joined by Bianca, a white crow who never dies and who, with the light of the prisoners he frees, brings down flying enemies.
Each satellite lasts about ten minutes and is one continuous path in three parts: the surface with waves of enemies, a crossing among rocks, methane lakes and hanging cables, and finally the duel with the Guardian. Gravity, air and hazards change from one satellite to the next.
Today Titan can be played from start to finish. The other eleven satellites are in progress, along with the version that opens in the browser.
The details you feel while playing
In an action game what matters first is how the character responds. In NightKnight the jump forgives a moment of delay after the edge and remembers a key pressed just before landing; holding it down makes you jump higher.
The game saves itself at the start of every section. If the window loses focus, the game pauses. The music is bass and percussion, and every hit, jump or opening door has its own sound.
Characters, enemies and settings all share the same style, a dark cartoon with bold black outlines, and we keep it the same from the first drawing to the last.
How much a video game or an advergame costs
It depends on how big the game is: how many levels, how many characters, which screens it has to work on. The quote is free and written item by item, and comes after a no-obligation video call where you tell us what you have in mind.
The video call
You tell us how you work and what you would like to improve. No commitment.
The quote
You tell us about the game and we write you a quote, item by item.
We talk it over
In Milan we bring the quote to your premises and go through it sitting at a table; outside Milan, on a video call. We adjust it together.
The contract
When the quote works for you, we sign the contract.
The prototype
A first playable version, before the final artwork.
Delivery
The finished game, tested on every screen it is made for.
Frequently asked questions about video games and advergames
What is an advergame?
A game built around a brand or a product, for a campaign, a launch, a trade fair or an event.
Can it be played on a phone?
Yes, if the game is designed for the browser: it opens from a link or a QR code, with no app to download.
Do you also draw the characters?
Yes. We make the characters, enemies, settings and sounds, with a single style for the whole game.
How much does it cost to develop a video game?
It depends on how big it is. The quote is written and free, after a no-obligation video call.
How long does it take?
It depends on the game. We tell you in writing along with the quote.
Can I play NightKnight?
Today you can play the first satellite, Titan, on a computer. The version that opens in the browser is in progress.
Keepyz · Milano
What game do you have in mind?
Tell us the idea, even in two lines: we will tell you how we would make it and how much it costs.
Space Cat
Challenge a friend